ROCK YOUR WORLD
We get it. Jewelry stores are the worst.
Except ours.
100 Years of different is Our Wisconsin Tradition
And everything that comes with it.
Engagement rings, wedding bands, bridesmaid gifts… we’ve got it handled.
This should be fun — not stressful. Don’t see what you’re looking for?
Just ask — we’ll hunt it down like it owes us money.
Bridal Experts
Cool big-name brands with multiple styles & price points to cover all your gifting needs. (Or if you’re looking for a lil’ something for yourself!)
OUR STORY
Uncle “A” Wrote a Book!
After 100+ years in the diamond business, we’ve heard it all—and we’re just as tired of the jewelry store BS as you are. That’s exactly why Andy wrote The Inappropriate Guide to Buying an Engagement Ring—a refreshingly honest, no-fluff guide that feels more like grabbing a beer with your buddy than sitting through a sales pitch.
This isn’t your typical jewelry advice. It’s real, authentic, and straight from a jeweler who can’t stand most jewelry stores either. If you’re ready for a smarter, more genuine way to shop for the ring, this book is your new best friend.
Get the book. Cut the crap. And actually enjoy the process.
Reading ain’t your thing?
Take a listen to the Buy Like A Guy Podcast below.
This is the podcast you need to buy an engagement ring or other important jewelry with confidence. A podcast for men about buying cool things like bourbons, beers, watches and more, from experts who know their sh*t. Need help with something? I know a guy...
From how to buy a diamond to figuring out WHAT she wants, to advice on what absolutely NOT to do. This is YOUR “soup to nuts” for dudes… jewelry-buying podcast!
