100% SATISFACTION GUARANTEE

100% SATISFACTION GUARANTEE

Our Guarantee is very simple: If we mess up, or by some strange circumstance the jewelry you get here doesn’t perform as expected, we’ll own up to it, and make it right. On the other hand, if you damage your jewelry by accident, we’ll talk it out and help get things back to normal as quickly as possible. We sort of feel like we’re in this together, and we believe in happy endings.

PREFERRED LIFETIME WARRANTY

PREFERRED LIFETIME WARRANTY

Our FREE Preferred Nationwide Lifetime Warranty for Engagement Rings is awesome. We can't think of anything else you'll ever own that comes with this kind of safety net.  CLICK HERE FOR ALL THE DETAILS…

SPECIAL FINANCING

SPECIAL FINANCING

We really, really want to help you get the jewelry of your dreams, which is why we've worked hard to find a way to offer a variety of jewelry financing options.

Depending on your needs and preferences, we have options ranging from interest free layaway to various financing plans. CLICK HERE FOR ALL THE DETAILS…

SWEET @SS GOLDSMITH IN THE HOUSE

SWEET @SS GOLDSMITH IN THE HOUSE

Our goldsmith is right up stairs...and she knows what she’s doing. She’s awesome, organized, clean and meticulous. You’ll fall in love with your favorite jewelry all over again. She’s magic! (Not really, though we hear that pretty often from our clients. Actually if she was Andy Koehn would arrange for a full head of hair.)

LOCAL BUT CONNECTED

LOCAL BUT CONNECTED

We’re a 3rd generation, locally owned business that is crazy connected to some of the world’s leading jewelry brands and innovators, but that’s not what makes this place cool. (Well...maybe a little.) The cool factor happens because people like you trust us to help you express your most epic feelings at key moments in your lives. Those are our favorite connections of all.

Why Wait?

I have been slowly cleaning out my closet in the hopes that Summer may actually arrive. When it comes to my closest – I really, REALLY have a hard time getting rid of older or unused pieces, especially shoes.

I have been slowly cleaning out my closet in the hopes that Summer may actually arrive. When it comes to my closest – I really, REALLY have a hard time getting rid of older or unused pieces, especially shoes.

When I was going through my most beloved items (again…shoes), I realized that each pair was either bought at a time of accomplishment, or during a time of frustration. To be clear on MY parameters of accomplishment – I think I deserve a new pair of funky Steve Madden’s if the laundry is washed/dried and folded in the same day. That’s hitting a life goal. I wish I was talking about scaling Mt. Everest, that would call for a pair or three of Christian Louboutin’s.

But ladies, I’m not alone here, right? What do we do when we have a great day or overcome a challenge and want to reward ourselves? Buy shoes or handbags.

What do we do if we have a crap day and are feeling sorry for ourselves? Buy shoes or handbags.

We don’t wait for a birthday or anniversary and cross our fingers that our significant other picked up the hint. We click on our Zappo’s app, and have them on our doorstep in 24 hours. (Husband’s voice: “Are those new?” Wife: “Nah, I’ve had them forever, I just don’t wear them”).

So, I’ve been thinking about this subject a lot lately, and it has come up with one of my gal pal’s fellow jewelry store owner, Shelia Bayes – – and even among clients in the store. If a woman wants to celebrate achieving a goal – say a career promotion. Why do we feel like it’s okay to spend money on shoes, a gorgeous new handbag or a day at the spa…but not on a beautiful piece of jewelry?

Lemme back up:

Over the last couple of decades, the jewelry industry has done a tremendous job of branding “jewelry gift giving” as a romantic gesture. Catchy tag lines like “Every Kiss begins with Kay”, “He went to Jared”, “I am Loved”, immediately come to mind, as well as imagery of a woman stretched on a couch with her cup of tea who is then surprised by her soap opera looking husband who presents her with a sparkly gift. (As my step-son would say “cliché!”).

I AM curious as to why jewelry purchases are limited to that romantic gesture? I have heard women in our store say (too many times to count), “Gah…I wish he would buy me something like this”.

If he doesn’t …why can’t you? He’ll buy those new tires for his truck, or the new snowmobile that he’ll use three times this winter. (And dudes…why won’t you buy her something nice? I see you being tagged on Facebook. But that’s a topic for another time).

So, ladies – let’s start celebrating our accomplishments, jumping over daunting hurdles, rocking through that really tough spell, getting that curdled milk out of the couch, with something that will last the ages, jewelry! (Oh…and don’t get me going about the heirloom aspect! Again, that’s for another time).

Last thing, jewelry is WAY easier to clean if we spill wine on it.

Xoxo

Jenn

Disclaimer: I am NOT against traditional, romantic presents between significant others. I celebrate it! I love the meaning and memories that can be relayed through a heart-felt jewelry gift. There is something very romantic and special when receiving a piece of jewelry from somebody you love.

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