I have been slowly cleaning out my closet in the hopes that Summer may actually arrive. When it comes to my closest â€“ I really, REALLY have a hard time getting rid of older or unused pieces, especially shoes.
When I was going through my most beloved items (again…shoes), I realized that each pair was either bought at a time of accomplishment, or during a time of frustration. To be clear on MY parameters of accomplishment â€“ I think I deserve a new pair of funky Steve Maddenâ€™s if the laundry is washed/dried and folded in the same day. Thatâ€™s hitting a life goal. I wish I was talking about scaling Mt. Everest, that would call for a pair or three of Christian Louboutinâ€™s.
But ladies, Iâ€™m not alone here, right? What do we do when we have a great day or overcome a challenge and want to reward ourselves? Buy shoes or handbags.
What do we do if we have a crap day and are feeling sorry for ourselves? Buy shoes or handbags.
We donâ€™t wait for a birthday or anniversary and cross our fingers that our significant other picked up the hint. We click on our Zappoâ€™s app, and have them on our doorstep in 24 hours. (Husbandâ€™s voice: â€œAre those new?â€ Wife: â€œNah, Iâ€™ve had them forever, I just donâ€™t wear themâ€).
So, Iâ€™ve been thinking about this subject a lot lately, and it has come up with one of my gal palâ€™s fellow jewelry store owner, Shelia Bayes â€“ â€“ and even among clients in the store. If a woman wants to celebrate achieving a goal â€“ say a career promotion. Why do we feel like itâ€™s okay to spend money on shoes, a gorgeous new handbag or a day at the spa…but not on a beautiful piece of jewelry?
Lemme back up:
Over the last couple of decades, the jewelry industry has done a tremendous job of branding â€œjewelry gift givingâ€ as a romantic gesture. Catchy tag lines like â€œEvery Kiss begins with Kayâ€, â€œHe went to Jaredâ€, â€œI am Lovedâ€, immediately come to mind, as well as imagery of a woman stretched on a couch with her cup of tea who is then surprised by her soap opera looking husband who presents her with a sparkly gift. (As my step-son would say â€œclichÃ©!â€).
I AM curious as to why jewelry purchases are limited to that romantic gesture? I have heard women in our store say (too many times to count), â€œGah…I wish he would buy me something like thisâ€.
If he doesnâ€™t …why canâ€™t you? Heâ€™ll buy those new tires for his truck, or the new snowmobile that heâ€™ll use three times this winter. (And dudes…why wonâ€™t you buy her something nice? I see you being tagged on Facebook. But thatâ€™s a topic for another time).
So, ladies â€“ letâ€™s start celebrating our accomplishments, jumping over daunting hurdles, rocking through that really tough spell, getting that curdled milk out of the couch, with something that will last the ages, jewelry! (Oh…and donâ€™t get me going about the heirloom aspect! Again, thatâ€™s for another time).
Last thing, jewelry is WAY easier to clean if we spill wine on it.
Disclaimer: I am NOT against traditional, romantic presents between significant others. I celebrate it! I love the meaning and memories that can be relayed through a heart-felt jewelry gift. There is something very romantic and special when receiving a piece of jewelry from somebody you love.