I have a friend who is bourbon hunter.
He literally scouts out rare, limited edition bourbons before they hit the market in hopes that heâ€™ll be one of the few to bag a bottle before theyâ€™re gone for the season.
Heâ€™s quite successful at it, and Iâ€™m glad, because every once in a while heâ€™ll share some of his trophy finds with me.
My favorite is the Pappy Van Winkle, even if I canâ€™t exactly say why. Itâ€™s probably a combination of the name, the flavor, and if Iâ€™m completely honest, because itâ€™s so dang rare.
Rare is special. Rare is different. And rare is a whole lot more fun to experience than the ordinary. Maybe thatâ€™s why weâ€™re drawn to the uncommon.
Rarity doesnâ€™t need to be a big deal either. Oftentimes it comes from small differences that add a certain something to an otherwise predictable set of circumstances. Like aging a bourbon in special barrels, using the â€œgood platesâ€ for dinner, or wearing cuff links on your wedding day.
Diamonds are the same way. Small differences like the cut and shape give each one a personality of its own. And sometimes, the coloring can do the same thing.
I discovered such a diamond the other day. It is almost overshadowed by the predictably white diamonds that surround it, but it exhibits a subtle green hue that is impossible to unsee once you notice it. Here it is:
Itâ€™s extraordinary because it quietly stands out from the millions of white diamonds worn in jewelry the world over, and so, like my friends bourbon conquests, it is rare.
If rare resonates with you, then this is probably a ring you should consider for your collection. It is a true find, and itâ€™s doubtful weâ€™ll see one like it here again, so if youâ€™re interested please give me a call or email me and we can talk about what to do next.
Thanks for reading, and for being the rare individuals that you are.
ph: 262-338-1600 email: email@example.com
PSâ€“This is a â€œfirst come, first servedâ€ kind of thing. I apologize in advance if we sell it before you have a chance to buy it.