My wife Jenn and I went out to grab a quick bite at one of those places that serves just about everything, because I had a hankering for gyro and a beer. (I would not recommend a gyro and a beer for those of you who are in the beginning stages of relationship. The whole â€œbreathâ€ thing isnâ€™t quite as important after youâ€™ve been married a few years. Jenn would beg to differ Iâ€™m sure, but thatâ€™s why Mentoâ€™s were invented.)
We rarely go to these places and after I got the menu from the pleasant, but hurried waitress, I remembered why: the menu was about 90 pages long (not really) and the number of choices got me off track in a heartbeat.
There is such a thing too many choices, and if youâ€™re like me…it creates a vague sense of uneasiness that detracts from the dining experience.
When the waitress arrived I asked her, â€œSo what do you recommend?â€ You can guess her answer right? She shrugged her shoulders and said, â€œI donâ€™t know. It depends what you want. Itâ€™s all good.â€
Translation: youâ€™re on your own, cowboy.
Jenn has seen it a million times, and knows what comes next.
I agonize over what to order as I turn page after cluttered page of choices…back and forth…asking her opinion…backtracking on my decision…then circling back, ultimately settling on something stupid like Pork Chop Hash (I like to try new things), and regretting my order pretty much while Iâ€™m saying it.
We rarely go to these â€œendless choiceâ€ eateries because to me itâ€™s an exercise in frustration. (I know…first world problems.)
Instead, we tend to seek out smaller places that have a focus. Restaurants that have a great steak, or the ones that are known for their seafood. That kind of thing.
Sure, the number of items to choose from may smaller, but Iâ€™ve found that when the chef, the menu, the wait staff and the ambiance are all in sync our dining experience is easier, and therefore, more fun.
If Koehn & Koehn Jewelers was a restaurant…
If our store was a restaurant we would have a small, well defined menu that would be easy to navigate, and no matter what you ordered, you would be more than satisfied.
Whatâ€™s more, if you asked, â€œWhat would you recommend?â€ we would do a quick brainstorming session with you at the table. We might ask something like, â€œIs this a special occasion, or are you here because you deserve a night out?â€ so we would be sure to guide you down the path to a successful dining experience as you see it.
We want you to feel successful when you leave this special place.
We have a focus and itâ€™s on well-made jewelry that is designed and crafted by artisans who are dedicated to making the most beautiful jewelry in the world.
Our goldsmith is focused on delivering jewelry repairs that exceed your expectations. She lives for the â€œoooâ€™s,â€ and â€œahhhâ€™sâ€ and satisfied gasps from clients that canâ€™t believe how beautiful their jewelry can look.
Our back office is all about efficiency, and a seamless experience for you, our clients. (BTW, our back officeâ€™s name is Michelle, and she used to work in a restaurant. I wonder if there is any connection there?)
As for those of us on the front lines, me, Jenn, and the rest of the gang here at Koehn & Koehn Jewelers are more than willing to help you select from our â€œmenuâ€ of choices that is far from overwhelming. As a client once told me, â€œYou donâ€™t have a ton of stuff…you have the right stuff.â€
Thank you Mr. Customer for saying that to me, because thatâ€™s what we work for. We specialize in diamonds and fine jewelry that you canâ€™t get everywhere else, because we want your experience and purchase to be exactly right for you and your occasion.
Go ahead, ask us what weâ€™d recommend. We live for that. It gives us a chance to expand on what we offer, and tailor our response and our recommendation to YOU.
And thatâ€™s what Koehn & Koehn Jewelers would be like if we were a restaurant.
As always, thank you for reading, and please feel free to reach out to me and Jenn or anyone here at the store.