I was talking to my wife the other day about our business, and as usual I touched on the “why” of Koehn & Koehn Jewelers.
I repeat it often to the people I know on the “inside”: my staff, our vendors, fellow jewelry store owners, and local entrepreneurs just like me.
But it occurred to me that I’ve never really shared it with you…our customers, friends, and family.
And so today I’d like to let you in on my personal motivation for continuing the legacy that was started long ago by my grandfather. (He started as a watch maker’s apprentice in the early 1900’s. More on that in a future post.)
The “Why” of Koehn & Koehn Jewelers
For me, I feel that my unending job is to create a physical space that is welcoming to people who are in the market for meaningful tokens of affection and powerful symbols of commitment. That is my self-imposed job description, and I take it seriously.
When it works, and you are happy because of what we do for and with you, I am proud. We have succeeded.
If we fail…it’s another story. I become the distraught artist who knows he could have done better…and I sit and think and plot as I try to find ways to get back on track to create something that will inspire and please his audience. (It’s never really good enough…or so a true artist believes.)
I suppose that sounds a bit lofty…but it’s true. This business…like all small business’s…is both numbers and art. It’s head and heart.
Of course this “why” extends beyond what I want. Small business owners know that if and when we do our jobs well, then our staff has a safe place to spread their own wings and make a living doing something exciting and fulfilling.
I can tell that happens when they feel like they’ve helped you get that much closer to living the life you dream about. Whether it’s finding the perfect ring to say, “Will you marry me?” or a diamond necklace that quietly whispers, “It’s been a tough year, honey. But we’re still here…and I’m ready to carry on together.”
Those are the small segments of time that mark big moments in your life…and we get that. We laugh and cry and cheer with you, and I am honored when you trust us enough to include us at these times in your life.
It’s a big deal to me, and in the end, it’s why Koehn & Koehn Jewelers exists in its present form. It’s why we pour our heart and soul and time and money into it. Day after day…year after year. It’s because of you.
Thank you a thousand times for including us in the big and small moments of your life. It means everything to us.