ROCK YOUR WORLD
We get it. Jewelry stores are the worst.
Except ours.
100 Years of different is Our Wisconsin Tradition
And everything that comes with it.
Engagement rings, wedding bands, bridesmaid gifts… we’ve got it handled.
This should be fun — not stressful. Don’t see what you’re looking for?
Just ask — we’ll hunt it down like it owes us money.
Bridal Experts
Cool big-name brands with multiple styles & price points to cover all your gifting needs. (Or if you’re looking for a lil’ something for yourself!)
OUR STORY
Uncle “A” Wrote a Book!
After 30 years in the jewelry business, I wrote "The Inappropriate Guide to Buying an Engagement Ring" because I firmly believe a simple truth: Finding the right jeweler who "gets you" makes all the difference in this process.
The book cuts through the noise with some straightforward (and humerous) advice:
~ You don't need to become a diamond expert - you need to find a jewelry professional you trust.
~ The perfect ring comes from a relationship, not endless hours of internet research.
~ When you find the right place and the right person, trust your gut and make the decision.
Reading ain’t your thing?
Take a listen to the Buy Like A Guy Podcast below.
This is the podcast you need to buy an engagement ring or other important jewelry with confidence. A podcast for men about buying cool things like bourbons, beers, watches and more, from experts who know their sh*t. Need help with something? I know a guy...
From how to buy a diamond to figuring out WHAT she wants, to advice on what absolutely NOT to do. This is YOUR “soup to nuts” for dudes… jewelry-buying podcast!
